Overview:
Worked on updating PokerStars Casino website while ensuring alignment with the core PokerStars brand. Played a role in conceptualizing and refining the site’s design for a seamless user experience. Acted as a bridge between designers and developers, translating creative ideas into functional solutions and overcoming technical challenges. Also contributed to the redesign and enhancement of an outdated in-house content management portal, improving usability and efficiency.
Duties:
Graphic Design
Web Design
UI Design
Challenge:
PokerStars’ web platform had an overwhelming amount of content. It has vast amount of games and promotions. Organizing it all into a clear, intuitive hierarchy while keeping the design visually appealing required careful balance.
The Casino team was working with a limited, text-heavy CMS. They needed a fast, flexible solution to better structure and present content without disrupting the existing system.
Solution:
Guided by Creative Director Ofer Hait, we restructured the site flow to simplify the information architecture into clearer, more intuitive categories. Visual tags were introduced to reduce clutter and help users navigate content more easily. Though completed before formal UX research, this work laid the groundwork for the current website’s design.
For the in-house CMS, we delivered a fast, practical update - adding left-hand navigation, breathing space, and subtle colour cues to improve content organization. These simple changes transformed the tool from frustrating to functional for project and business managers.
