Overview:
As a Senior UI & Visual Designer, I have designed captivating UI for slot games, crafting visually rich experiences that draw players in. Brought game symbols to life with dynamic animations and engaging interactions. Collaborated on eye-catching promotional materials to showcase and market thrilling new in-house games and their features.
Duties:
Graphic Design
UI Design
Motion Graphic Design
Concept Design
Challenges:
The majority of PokerStars users are passionate poker players who view the game as a sport, one that demands skill, strategy, and thoughtful decision-making. When we added slot games to PokerStars products, it became clear that the traditional slot game formula wouldn’t be enough. These users weren’t just seeking entertainment; they were looking for a challenge. To engage this unique audience, we needed to rethink the slot experience - making it feel more strategic, more skill-based, and more aligned with the mindset of a competitive player.
Solution:
To meet the expectations of our audience, PokerStars established an in-house Casino Studio led by Jeff Cabral, a seasoned expert in casino game development. Under his guidance, the team developed a series of successful slot games with sports-based themes like UFC and soccer, designed to resonate with players who value competition and engagement. We introduced innovative features such as team-based gameplay, allowing users to join forces and compete against others, bringing a sense of rivalry and camaraderie more akin to traditional sports or poker. These uniquely tailored experiences not only aligned with our users’ mindset but also drove significant growth, helping push the PokerStars Casino category to generate millions in annual revenue.
