Alviss & Presley is a passion project. The logo concept was born from a deeply personal moment, one that many dog owners will recognize. It is the soft, unexpected press of a wet snout against your hand or face, gesture of affection. Also wet nose is widely associated with a healthy dog. When tested against dog parents, 25 to 60 yrs old, from VP to junior, the feedbacks were positive. Many felt the brand genuinely understood and cared for dogs and parents.
Cheerful accent tones were chosen to reflect honesty, wellness and happiness. By playfully incorporating the snout mark into carefully selected images of joyful dogs, the design clearly communicates the brand’s core values - we love our dogs.
