Overview:
Alviss & Presley is a passion project born from our love for our two crazy puppies (They will always be puppies to us). As devoted dog guardians, my wife and I are always searching for products that enhance their well-being and strengthen our bond. However, the dog food market is saturated with processed and artificial products, many of which pose long-term health risks. Not to mention abundance of misinformation without accountability nor transparency makes informed decision that much difficult. Our hope is to curate a collection of trusted products, place our own product to market and source credible and accountable informations.
Duties:
Art Direction
Logo Design
Brand Design
Graphic Design
Apparel Design
Challenge:
Today’s dog parents aren’t just shopping for treats and toys. They’re looking for brands they can trust with the well-being of their family member. They crave simplicity, honesty, and peace of mind, without sacrificing love, care, or joy in the process. Goal is to build a brand that meets this need, a reliable source for carefully selected, health-conscious dog products. One that communicates with clarity, operates with transparency, and builds long-term trust with pet owners who value quality, care, and consistency.
Solution:
The logo concept was born from a deeply personal moment, one that many dog owners will recognize. It is the soft, unexpected press of a wet snout against your hand or face. It’s a gesture I’ve felt from my own dogs countless times, and it has come to symbolize not just affection, but well-being. A wet nose is widely associated with a healthy dog, making it a powerful, intuitive icon for a brand focused on wellness and care. Grounded charcoal and beige-gold were chosen as the primary colour to signal reliability and quality. Cheerful accent tones were chosen to reflect honesty, wellness and happiness. By playfully incorporating the snout mark into carefully selected images of joyful dogs, the design clearly communicates the brand’s core values - we love our dogs.
