Hi, I'm James Shin!

Passion project: Today’s dog parents aren’t just shopping for treats and toys. They’re looking for brands they can trust with the well-being of their family member. Goal is to build a brand that meets this need, a reliable source for carefully selected, health-conscious dog products.

Passion project: Threads of Unity is a passion project between my wife and me. It is a brand born from a desire to joyfully celebrate bold expression, vibrant energy, and unapologetic individuality, all while forming a community rooted in like-minded ideals.

As a Senior UI & Visual Designer, I have designed captivating UI for slot games, crafting visually rich experiences that draw players in. Brought game symbols to life with dynamic animations and engaging interactions. Collaborated on eye-catching promotional materials to showcase and market thrilling new in-house games and their features.

As a Senior UI & Visual Designer, I have crafted immersive and engaging user interfaces and graphics for in-house table games, bringing the games to life. My role blended creativity and functionality, ensuring every design element enhanced the player’s experience with seamless visuals and intuitive interaction.

Worked on updating PokerStars Casino website while ensuring alignment with the core PokerStars brand. Played a role in conceptualizing and refining the site’s design for a seamless user experience. Also contributed to the redesign and enhancement of an outdated in-house content management portal, improving usability and efficiency.

Worked on conceptualization, art direction and design execution of direct-to-consumer email marketing for such brands as Cineplex, Scotiabank and Scotia SCENE. Designed various email templates to generate quick, personalized, responsive emails for loyalty marketing communications. Other designing tasks were icons and branding materials.

Working with creative director Dan Whalen, I have designed and executed impactful marketing campaigns for high-profile clients, including CIBC, PCF, RBH, Konica Minolta, Sunnybrook Foundation, the Canadian Centre for Child Protection, CCFC and OLG. Created interactive Flash modules, banners, animations, and websites, elevating brand presence.