Platform: Magazine ads, email, landing page, Instagram post
Target: Individuals aged 25-55. Parents, Professionals, Philanthropists
Story: A visual tribute to the profound connection between the lifesaving work of SickKids Hospital—its doctors, nurses, and fundraisers—and the children whose lives are forever changed by their dedication.
Each staff member is a master of their craft, driven by an unwavering commitment to give children a fighting chance at a brighter future. Their skill, compassion, and relentless pursuit of healing make them among the greatest heroes of our society. At the heart of this story is a child—bright, energetic, and full of life.
A hero in their own right, not only for their strength and resilience but simply for being a child. Their laughter, their innocence, and their pure joy in embracing all the possibilities ahead are a testament to the power of hope. And behind it all are the unseen heroes—the donors of SickKids Foundation. Their generosity fuels groundbreaking research, equips hospitals with life-saving tools, and empowers doctors to perform miracles. Because of them, futures are rewritten, and childhood is reclaimed.
This is a call to action: to be part of something greater. To be a hero. To give hope.
Target: Individuals aged 25-55. Parents, Professionals, Philanthropists
Story: A visual tribute to the profound connection between the lifesaving work of SickKids Hospital—its doctors, nurses, and fundraisers—and the children whose lives are forever changed by their dedication.
Each staff member is a master of their craft, driven by an unwavering commitment to give children a fighting chance at a brighter future. Their skill, compassion, and relentless pursuit of healing make them among the greatest heroes of our society. At the heart of this story is a child—bright, energetic, and full of life.
A hero in their own right, not only for their strength and resilience but simply for being a child. Their laughter, their innocence, and their pure joy in embracing all the possibilities ahead are a testament to the power of hope. And behind it all are the unseen heroes—the donors of SickKids Foundation. Their generosity fuels groundbreaking research, equips hospitals with life-saving tools, and empowers doctors to perform miracles. Because of them, futures are rewritten, and childhood is reclaimed.
This is a call to action: to be part of something greater. To be a hero. To give hope.
