This is just a design fart.
I love Roots as a brand. I’m loyal to it because of its heritage, its celebration of diversity, and its deep connection to Canadian nature. While browsing Roots’ Instagram, I had an idea to try: a story about new Canadians (the parents) passing on the Canadian values they’ve come to love, blended with their own cultural roots, to their children, who carry on the tradition in their own unique way. To me, being Canadian means embracing a legacy of acceptance, understanding, and kindness, shaped by the rich diversity of our neighbours.
I love Roots as a brand. I’m loyal to it because of its heritage, its celebration of diversity, and its deep connection to Canadian nature. While browsing Roots’ Instagram, I had an idea to try: a story about new Canadians (the parents) passing on the Canadian values they’ve come to love, blended with their own cultural roots, to their children, who carry on the tradition in their own unique way. To me, being Canadian means embracing a legacy of acceptance, understanding, and kindness, shaped by the rich diversity of our neighbours.
So, I tried.
